Cass

As the Brand Manager for Smith Racing, I am responsible for shaping and maintaining the identity of one of the most dynamic teams in NHRA Top Alcohol Funny Car racing. My role is to ensure that every aspect of our brand—from our visual presence and messaging to our fan engagement and sponsor relationships—aligns with the team’s core values of performance, dedication, and family. I work closely with the team, sponsors, and fans to create a powerful and consistent brand experience that reflects the passion and excellence behind Smith Racing. Whether it's designing promotional materials, crafting marketing strategies, or amplifying our story across multiple platforms, my goal is to ensure that Smith Racing continues to stand out in the racing world and beyond.